I’ve always been a defender of Rogue Ales.
When people say there bottles are overpriced, I argue against it. Sure, Rogue’s beers are more expensive than other beers in bombers with the same alcohol by volume, but they’re generally good. I enjoy a lot of their beers quite a bit, and will continue to buy those beers.
I never fault a brewery for taking chances, trying to create a new and wonderful beer because I rather have the effort put in than a brewery playing it safe all of the time.
First there was the Rogue Voodoo Doughnut Maple Bacon Ale. OK, this beer didn’t work, but you can argue that this was a worthy effort to make a really good beer that just went awry.
Next was the announcement that Rogue is harvesting wild yeast that has developed in brewmaster John Maier’s beard. This got a lot of “ewwws…”" and “gross” comments from people. There won’t be hair in the beer, but people still call it the beard beer.
And now, the latest beer, the White Whale Ale, inspired by “Moby-Dick.” The beer is not only inspired by the book, pages of the book were actually placed in the brew kettle during the brewing process.
I just ask myself why? Why add things to a beer that has nothing to do with beer. I’m sure it won’t affect the taste of the beer, but there is no reason to do this. If you want to honor the book, print a favorite quote from the book on the label, or maybe the book cover. This seems like doing something just for the sake of doing it.
I like Rogue, and I hope they just stick with making good beer and stop with the gimmicks.