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Taft Midway Driller - Taft, CA
Norman Miller reviews brews, offers food pairings and writes about breweries.
Samuel Adams shares its can design
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By Norman Miller
Norman Miller reviews brews, offers food pairings and writes about breweries. Norman is a reporter and beer columnist for the MetroWest Daily News in Framingham, Mass. For questions, comments, suggestions or recommendations, email ...
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The Beer Nut
Norman Miller reviews brews, offers food pairings and writes about breweries. Norman is a reporter and beer columnist for the MetroWest Daily News in Framingham, Mass. For questions, comments, suggestions or recommendations, email nmiller@wickedlocal.com or call 508-626-3823. Or, follow the Beer Nut at his Twitter page at www.twitter.com/realbeernut.
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By Norman Miller
March 26, 2013 3:20 p.m.



The Boston Beer Company spent more than $1 million to create what they believe is the perfect shaped can to showcase its Boston Lager and now any brewer can use the design.



Last week, Boston Beer Company founder Jim Koch announced on the Brewers Association forum that they will make the patent-pending can design can available to all craft brewers without any royalty or licensing fee.



“Our new can design required a million dollar investment in special equipment tooling along with time, research and testing and resulted in a patent-pending design,” said Koch. “We think that the difference will be a subtle but noticeably better drinking experience than the standard beverage can. We anticipate having this can in the market in May or June, so you can taste for yourself to see if you think it provides a slightly better experience.”



Koch said not all details have been worked out with the can’s designer, Ball, but said any brewery that is defined as a craft brewer by the Brewers Assocation interested in the cans should contact Samuel Adams.



I’ve always said I don’t care if a beer comes in a can or bottle – I drink it out of a glass either way. However, you’ve got to give Samuel Adams some credit for sharing something they spent $1 million on and they could have easily kept it to themselves and market it as the best can in the world, only available from them. Good for them doing this.

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