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Taft Midway Driller - Taft, CA
Author Stephen Balzac offers ways businesses can increase revenue and attract more clients.
International Apple Day +2
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By Stephen Balzac
Author Stephen Balzac offers ways businesses can increase revenue and attract more clients with his 7 Steps Ahead philosophy. Whether you're trying to hire the right people or get your team on track, this is the place for accurate, useful ...
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Author Stephen Balzac offers ways businesses can increase revenue and attract more clients with his 7 Steps Ahead philosophy. Whether you're trying to hire the right people or get your team on track, this is the place for accurate, useful information. Stephen is an expert on leadership and organizational development, a consultant and professional speaker, and author of \x34The 36-Hour Course in Organizational Development,\x34 published by McGraw-Hill, and a contributing author to volume one of \x34Ethics and Game Design: Teaching Values Through Play.\x34 Contact Steve at steve@7stepsahead.com.
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By steve
Sept. 12, 2013 3:05 p.m.


Here we are, two days after that moment when Cupertino becomes the center of the universe: International Apple Day. The day when Apple announces its new devices. The day when everyone yawned.
Last year, when Apple announced the iPhone 5, I commented that:

Donít get me wrong: the iPhone 5 is a beautiful piece of technology. Iíll probably upgrade to one eventually (unless I decide to stick it out and see what the iPhone 6 looks like :) ). But itís a lot closer to the iPhone 4s than the iPhone 3g was to the original iPhone. Apple may be growing the box, but it sure isnít outside it, and they have lots of company in there.
So hereís the thing: Appleís competitors are looking to find a way out of the box that Steve Jobs created. Is Apple?

Even a bigger question than the i5 was whether or not Tim Cook could fill Steve Jobsí turtleneck. I, for one, still donít know.

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